LAMI OMG Racing Secure Pole Position with Omologato Watches

Reigning Bennetts British Superbike Champions LAMI OMG Racing have announced the formation of a partnership with globally-renowned motorsport time keepers & watch manufacturer Omologato. The brand will be no strangers to followers of the team, as they have worked as Official Timekeepers to the UK’s leading 2-wheeled racing series since 2021, with all Bennetts British Superbike riders bagging Pole Position during the year awarded the highly sought after Omologato Pole Position Watch.
The partnership will see an exclusive timepiece developed for OMG Racing, celebrating their maiden championship title in 2022, to be awarded to team members and partners, with a highly limited number being made available to the public.


Omologato has become synonymous the world over for not only creating stunning, high quality watches for the discerning motorsport fan, but also earning Official Timekeeping status for a number of circuits worldwide, including Imola, Virginia International Raceway & Monza. Alongside this, the brand continues to work with the likes of Crescent Yamaha, creating a signature timepiece for Toprak to celebrate his WSBK victory in 2021.

Fans will be treated to a sneak peak of the highly exclusive OMG Racing Omologato watch ON DATE TBC, with a highly limited number being offered for sale to the public soon after. Those lucky enough to secure one will have the opportunity to collect theirs from a BSB round of their choice from the riders themselves*. (Please note this does not include circuit access)

Alan Gardner, OMG Racing Team Owner – “As a big watch fan, I’ve had my eye on the Omologato brand since they began working with the Championship. Having an OMG Racing branded timepiece has long been on my list of achievements, but we wanted to wait until the right brand came along that aligned with our goals & vision as a team, and as soon as I met Shami, I knew Omologato were the perfect partners. I can’t wait to get my hands on the first examples, and I’m pleased that the public will have the opportunity to buy one of the very limited run available outside the team.”